1642 Sodas & Mixers names UNFI Canada as a national distribution partner

1642 Sodas & Mixers partners with UNFI Canada to expand distribution to grocers outside Québec. Supported by the broker Lebeau Excel, the Montréal brand is pursuing national growth following updated branding, redesigned packaging, new 200 ml glass bottles and expanded canned offerings.

Montréal, Canada, October 2, 2026 /PressCable/ -- 1642 Sodas & Mixers, a Canadian producer of premium sodas and mixers, today announced a new distribution partnership with UNFI Canada, expanding the brand’s availability to independent grocery retailers across Canada outside Québec.

The partnership will provide thousands of independent grocery stores with access to 1642’s portfolio of premium mixers through UNFI Canada’s distribution network.

Founded in Montréal in 2015, 1642 has developed a range of premium sodas and mixers designed for cocktails, mocktails and everyday consumption. The company’s Original Tonic has established a strong position in Québec and is currently the brand’s flagship product.

The expansion outside Québec represents an important new phase in 1642’s development as the company seeks to increase its presence in the Canadian premium mixer market.

A new national distribution structure

As part of its expansion, 1642 has also appointed LeBeau Excel to represent the brand across Canada outside Québec. The brokerage firm will support the brand’s development with retailers and grocery partners across the country.

“Over the past year, we have made significant changes to the foundations of 1642, from our cost structure and brand identity to our packaging and formats,” said Bastien Poulain, CEO of 1642 Sodas & Mixers.

“The partnership with UNFI Canada, combined with the support of LeBeau Excel, gives us the infrastructure to make 1642 much more accessible to retailers across the country. Our objective is to build a strong Canadian premium mixer brand and compete for a meaningful share of this growing category.”

New formats designed for cocktails and mocktails

The national expansion follows a year of product and brand development at 1642.

The company has introduced a new brand identity and redesigned its packaging, while moving its glass bottle from 275 ml to 200 ml. The new format was developed specifically around cocktail and mocktail usage, where a single bottle can be used for an individual serving.

1642 has also expanded its availability in cans, offering retailers and consumers additional format options. The complete catalogue can be found on 1642's website.

The company says these changes are intended to provide greater flexibility for consumers and foodservice operators while improving the overall positioning of the brand within the premium mixer category.

Building a Canadian alternative

With the addition of UNFI Canada and LeBeau Excel to its distribution network, 1642 aims to build on its existing Québec presence and establish a broader national footprint.

The company’s portfolio includes Original Tonic, Zero Sugar Tonic, Elderflower Tonic, Cucumber Tonic, Pink Grapefruit Tonic, Yuzu, Ginger Beer, Club Soda, Colada Ginger and Maple Syrup Cola.

“We have spent the last year preparing 1642 for its next stage of growth,” added Bastien Poulain. “Expanding distribution outside Québec is an important milestone f

Contact Info:
Name: Bastien Poulain
Email: Send Email
Organization: 1642 Sodas
Address: 2217 Rue Sainte-Catherine E, Montréal, Québec H2K 2J3, Canada
Phone: +1-844-321-1642
Website: https://1642.ca

Source: PressCable

Release ID: 89205073

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