Indonesian film groups urge platforms to block piracy advertising
A survey covering 1,001 people in 32 provinces found that one in five reported financial losses they linked to accessing pirated material.
Film and streaming industry associations in Indonesia are urging digital platforms to stop advertisements promoting access to pirated material. Their call accompanied a report presented in Jakarta on 5 November 2026, which found that 69.63 per cent of respondents reported accessing pirated content over the previous three months.
The Indonesian Film Board (BPI), Indonesian Film Producers Association (APROFI), Indonesian Video Streaming Association (AVISI) and Pelita Harapan University (UPH) jointly launched the report. Dated October 2026, its findings came from a non-probability online survey involving 1,001 people across 32 provinces.
Among those surveyed, 61.14 per cent encountered promotions for piracy at least two to three times weekly during the preceding three months. Another finding showed 54.65 per cent had clicked advertisements directing them to pirated content, websites, applications or device offers.
Respondents most commonly named TikTok as a platform where they encountered promotions for piracy access, at 38.26 per cent. Facebook accounted for 32.97 per cent and Instagram for 32.67 per cent.
The research recommended screening paid advertising materials and their destination links before the advertisements are shown. For organic promotions, it called on platforms to stop material confirmed to infringe copyright and prevent it from reappearing. Reporting channels, status updates and processes for objections and corrections were also recommended.
UPH Faculty of Economics and Business dean Gracia Ugut said 91.31 per cent of the sample agreed or strongly agreed with removing or restricting advertisements promoting piracy access. BPI chairman Fauzan Zidni said the industry associations were prepared to support platforms with evidence from rights holders and coordinated reporting.
